Marketing the Macabre

From a vampire-slaying-sword auction to wine tastings with fans, Leslie Esdaile Banks W’80 has used her Wharton training (and an almost supernatural business sense) to promote her bestselling book series.

The Next, Next Thing

If serial entrepreneur Elon Musk has his way, sending a payload—and eventually, people—into space will be handled commercially, more like UPS than “the Right Stuff.” (At least if you leave out the part about settling Mars.) Oh, and the rest of us here on earth will be able to tap affordable solar power and drive fast, efficient, cool-looking electric cars.